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Absolut Book.

Absolut Book.

The Absolut Vodka Advertising Story

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.

Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.
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  • Tuttle Publishing | 
  • 288 pages | 
  • ISBN 9781885203298 | 
  • October 1996
List Price $34.95
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