New from Simon & Schuster

A Sudden Light by Garth Stein
The King's Curse by Philippa Gregory
Rebel Yell by S. C. Gwynne
Angels Walking by Karen Kingsbury
The Short and Tragic Life of Robert Peace by Jeff Hobbs
You Can't Make This Stuff Up by Theresa Caputo
Absolut Book.

Absolut Book.

The Absolut Vodka Advertising Story

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.

Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.
Choose a format:
  • Tuttle Publishing | 
  • 288 pages | 
  • ISBN 9781885203298 | 
  • October 1996
List Price $34.95
This title is temporarily out of stock, please check back soon.

More Books from this Author

Read more about this book

About the Author



Get a FREE eBook
when you join our mailing list!