New from Simon & Schuster

The Mistletoe Promise by Richard Paul Evans
MONEY Master the Game by Tony Robbins
The Cinderella Murder by Mary Higgins Clark and Alafair Burke
As You Wish by Cary Elwes and Joe Layden
Revival by Stephen King
Dreamers and Deceivers by Glenn Beck
Absolut Book.

Absolut Book.

The Absolut Vodka Advertising Story

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever.

Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.
Chapters include:
  • Absolut Beginning
  • Absolut Objects
  • Absolut Art
  • Absolut Fashion
  • Absolut Flavors
In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
Choose a format:
  • Tuttle Publishing | 
  • 288 pages | 
  • ISBN 9781885203298 | 
  • October 1996
Back Order
List Price $34.95
Usually ships within 3-4 weeks

More Books from this Author

Read more about this book

About the Author

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!