Achieving Planned Innovation
A Proven System for Creating Successful New Products and Services
Other topics covered include how to cultivate a lasting market orientation, how to choose selection criteria that reflect strategic objectives and tactical goals, and how to assess the positive and negative influences of external trends on business opportunities. The authors also explain how to creatively exhaust all the 'near-in' opportunities available, from modifying existing products for familiar existing markets and extending their product-life cycles -- with minimal cost, time and risk.
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What This Book Is All About
The message of this book is simple: High rates of success in message new product innovation are possible for any firm, of any size, in any country in the world. Planned innovation is a proven, action-oriented, results-producing recipe for achieving such success. The purpose of this book is to explain the philosophy and procedures which lead to that success.
Do any of the following four scenarios fit your firm's situation?
1. Your firm already has a new product development process which is not functioning smoothly and efficiently, and/or is not producing a high rate of... see more