Chapter 1What This Book Is All About
The message of this book is simple: High rates of success in message new product innovation are possible for any firm, of any size, in any country in the world. Planned innovation is a proven, action-oriented, results-producing recipe for achieving such success. The purpose of this book is to explain the philosophy and procedures which lead to that success.
Do any of the following four scenarios fit your firm's situation?
1. Your firm already has a new product development process which is not functioning smoothly and efficiently, and/or is not producing a high rate of...