All Corvettes Are Red

All Corvettes Are Red

No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.
For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.
Choose a format:
  • Gallery Books | 
  • 384 pages | 
  • ISBN 9780671685010 | 
  • January 1998
Add to Cart
List Price $23.99
Usually ships within 1 business day

Read an Excerpt

Chapter 1
General Motors was dying. That was the message in the newspapers and magazines as business writers honed their obituary skills. The smell of corporate demise left a cold fear in the hallways of GM buildings in Detroit and its suburbs. Downsized, battered, and adrift in a tattered economy, the world's largest corporation staggered under new blows. Wall Street had cut the giant's credit rating. Its stock price was plummeting. And its cars weren't selling.
If money were blood, the company would already be dead. It was hemorrhaging by the billions. Its top management was in disarray. A "car guy," an engineer who'd come up through the... see more

About the Author

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!