Product Details
Simon & Schuster, September 2006
eBook, 272 pages
ISBN-10: 0743293746
ISBN-13: 9780743293747
A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns who has recently broken publicly with the president over the direction of the administration; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's Beltway in search of keys to winning leadership.
"For anyone interested in how Americans make connections and build community in the twenty-first century, this book is a must-read. Whether your interest is in the political world or the business world, Applebee's America explains how community and shared values can determine how we vote, where we worship, and even where we dine. Whether you manage a restaurant or a political organization, there are certain consistencies that matter to people: community, communication, and authenticity. This book examines current trends and provides fresh thinking and new ideas and strategies for anyone interested in influencing large groups of people." -- Senator Hillary Rodham Clinton
"In a lucid and engaging narrative, the authors offer an insightful account of modern America that should interest Americans of all political, religious, and social affiliations, and prove invaluable to those who presume to lead them." -- Senator John Mccain
"Applebee's America provides what may be the most compelling and accurate description of this powerful new source of community, purpose, and authenticity. A must-read from cover to cover." -- Bob Buford, Founding Chairman, Leadership Network; Author, Halftime and Finishing Well
"A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience." -- Robert Putnam, Author of Bowling Alone
"Applebee's America captures the ever-evolving sense of community in America and offers incredibly valuable insights into the way leaders can connect with the American public." -- Howard Schultz, Chairman, Starbucks Coffee Company
"A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience."
"A must read book."