Product Details
Simon & Schuster, September 2006
eBook, 272 pages
ISBN-10: 0743293746
ISBN-13: 9780743293747
A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns who has recently broken publicly with the president over the direction of the administration; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's Beltway in search of keys to winning leadership.
"The three super-savvy political analysts who have written Applebee's America provide what may be the most compelling and accurate description of this powerful new source of community, purpose, and authenticity."
"Applebee's America captures the ever-enduring sense of community in America and offers incredibly valuable insights into the way leaders can connect with the American public."
"A readable and useful way of thinking about what our politicians, corporations and religions are trying to do to us -- and how they are doing it."
"A highly intelligent and inspiring work...A must-read."
"Hits many of the trends that are shaping the thoughts of people today by taking readers inside of popular political campaigns, businesses, and megachurches that are impacting American culture in the first decade of the twenty-first century."
"A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience."
"A must read book."