New from Simon & Schuster

A Sudden Light by Garth Stein
The King's Curse by Philippa Gregory
Rebel Yell by S. C. Gwynne
Angels Walking by Karen Kingsbury
The Short and Tragic Life of Robert Peace by Jeff Hobbs
You Can't Make This Stuff Up by Theresa Caputo
The Art of Client Service, Revised and Updated Edition

The Art of Client Service, Revised and Updated Edition

58 Things Every Advertising & Marketing Professional Should Know

(Part of NONE)
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:
  • Know when to look it up; know when to make it up. (#7)
  • What happens when I screw up? (#51)
  • Respect what it takes to do great creative. (#19)
  • In a high-tech world, be low-tech (#46)
  • Be brief, be bright, be gone. (#31)
  • How to write a letter of proposal (#44)
  • The Zen of PowerPoint. (#45)

You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Choose a format:
  • Kaplan Publishing | 
  • 208 pages | 
  • ISBN 9781427796714 | 
  • January 2008
Add to Cart
List Price $19.95
Usually ships within 1 business day

About the Author

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!