Stuff
Adobe DRM
Product Details
Pocket Books, February 2009
eBook, 304 pages
ISBN-10: 141658501X
ISBN-13: 9781416585015
Read an Excerpt
Chapter 1
Description
The man who called the shots for some of the greatest heroes in the history of basketball reveals the innovative business secrets that catapulted him to the top of his game.
Basketball Digest called superagent David Falk one of basketball’s most influential people, second only to NBA commissioner David Stern. Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. Now, he shares the fascinating insider details of how he negotiated lucrative contracts for superstars like Michael Jordan and Alonzo Mourning (changing the NBA’s entire salary structure in the process), learned from his mistakes, and branded and marketed some of the greatest basketball players in history as the fledgling team sport grew into a multibilliondollar business.
Basketball Digest called superagent David Falk one of basketball’s most influential people, second only to NBA commissioner David Stern. Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the business. Now, he shares the fascinating insider details of how he negotiated lucrative contracts for superstars like Michael Jordan and Alonzo Mourning (changing the NBA’s entire salary structure in the process), learned from his mistakes, and branded and marketed some of the greatest basketball players in history as the fledgling team sport grew into a multibilliondollar business.
Read more:
Chapter 1"In thirty-five years as an NBA agent--and for much of that time, its most powerful agent--Falk has earned a reputation for brutal honesty."
-- The New York Times
"Falk's mix of anecdotes and biz tips is a page-turner."
-- Sports Illustrated
"A lot of people don't like David, but he's the best at what he does. He understands the market; he understands the players. He's a brash, arrogant, egotistical, aggressive negotiator, which is good, because when you have someone represent you, you want him to do that."
-- Michael Jordan in USA Today
"A fair-minded, at times humorous account of Falk's career."
-- Daily News (NY)
"David Falk helped revolutionize the process of representing a basketball player."
-- David Halberstam in Playing for Keeps
Syracuse Online, April 1, 2009
...in the history of the NBA was 'On the Block' with me on ESPN Radio 1260 on Wednesday. David Falk, who put together some of the biggest deals in NBA history and represented several big names in the NBA (and one little client named Michael ...
Cleveland Live, March 15, 2009
...David Falk wants to tell you about hammers. Falk, if you don't know, is an arrogant, excessively blunt, ruthless and willful mega-agent. And that is just what he says about ...
International Herald Tribune, February 24, 2009
...David Falk speaks in adages and anecdotes, every catchphrase and tale conveying a lesson from nearly four decades as an elite NBA agent. The stories come in rapid-fire fashion, their themes ...
Seattle Post Intelligencer, February 24, 2009
...David Falk speaks in adages and anecdotes, every catchphrase and tale conveying a lesson from nearly four decades as an elite NBA agent. The stories come rapidly, their themes accentuated by ...
International Herald Tribune, February 23, 2009
...David Falk speaks in adages and anecdotes, every catchphrase and tale conveying a lesson from nearly four decades as an elite NBA agent. The stories come in rapid-fire fashion, their themes ...
New York Daily News, February 20, 2009
...starting a marketing rage with the Jordan brand has some advice for A-Rod: 'Take a valium and relax.' David Falk, the former super-agent who was once dubbed the second most powerful figure in the NBA behind David Stern, was in town Thursday ...
