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Ben Jerry's Double Dip

Ben Jerry's Double Dip

How to Run a Values Led Business and Make Money Too

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
  • Practical advice on everything -- from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
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  • Simon & Schuster | 
  • 304 pages | 
  • ISBN 9780684838557 | 
  • May 1998
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