Bobos in Paradise
The New Upper Class and How They Got There
In his bestselling work of "comic sociology," David Brooks coins a new word, Bobo, to describe today's upper class -- those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.
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This book started with a series of observations. After four and a half years abroad, I returned to the United States with fresh eyes and was confronted by a series of peculiar juxtapositions. WASPy upscale suburbs were suddenly dotted with arty coffeehouses where people drank little European coffees and listened to alternative music. Meanwhile, the bohemian downtown neighborhoods were packed with multimillion-dollar lofts and those upscale gardening stores where you can buy a faux-authentic trowel for $35.99. Suddenly massive corporations like Microsoft and the Gap were on the scene, citing Gandhi and Jack Kerouac in their... see more