Buck Up, Suck Up . . . and Come Back When You Foul Up

Buck Up, Suck Up . . . and Come Back When You Foul Up

12 Winning Secrets from the War Room

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The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies for success in business and everyday life.
James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience:
• Find out how Carville's mother used a bass boat to "frame the debate" in
selling encyclopedias.
• Learn the War Room tricks for sharpening your message and delivering the perfect sound bite.
• Discover what success secret Hillary Rodham Clinton and Tom DeLay share.
• And much more.
Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.
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  • Simon & Schuster | 
  • 224 pages | 
  • ISBN 9780743234481 | 
  • December 2003
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Read an Excerpt

Introduction

This book won't change your life.

If you buy this book and read it, you will not make $1 million -- at least not because you bought this book. This ain't the New Testament or the Tibetan Book of the Dead or the Talmud or the Koran. Buying it won't cause the Today show to do a one-hour special on you, and the opposite sex (or the same sex if that's what floats your boat) will not suddenly find you irresistible.

Here's what you'll get: good, sound advice on how to win. You'll get techniques and tactics that are battle-tested and proven in the white-hot crucible of politics.

In writing this book, we've... see more

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