Chapter One: Build a Brand Name for Yourself
When I was playing high school basketball many years ago, there was one name that stood out in every game: Chuck Taylor. Chuck wasn't a big scorer or a great rebounder. In fact, he was constantly underfoot on the court. More accurately, he was on our feet.
Before there were Nikes or Reeboks, Converse Chuck Taylor All Stars was the
brand. It was the most popular basketball shoe of my high school generation.
Back then, when you made the varsity team, you just had to get a pair of Chuck Taylor high-tops. All the players that I admired in high school, college, and the pros were...