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Build Your Own Life Brand!

Build Your Own Life Brand!

A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement

Let bestselling author Stedman Graham show you how building your own "Life Brand" will result in a more successful and fulfilling life.
From traditional corporations to the Internet, from top executives to people striving every day in their communities, "branding" has become one of the most significant marketing practices in pop culture today. We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value.
We all have talents, knowldge, and other gifts to share -- not just at work but with loved ones and everyone we meet. Putting these traits to work for you as part of your Life Brand will enable you to reach your highest goals and enrich the world around you. With entertaining and pointed insights on personal branding styles and step-by-step instructions for developing a brand of your own, Build Your Own Life Brand! will show you how to:
  • Discover and develop your individual brand assets, like your talents, knowldege, and personal characteristics
  • Build and expand upon those strengths
  • Identify "target markets" for key areas of your life -- your work your relationships, and your community
  • Create more value in those markets as well as your own life.
Choose a format:
  • Free Press | 
  • 256 pages | 
  • ISBN 9780684856988 | 
  • May 2002
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Read an Excerpt

Chapter One: Build a Brand Name for Yourself

When I was playing high school basketball many years ago, there was one name that stood out in every game: Chuck Taylor. Chuck wasn't a big scorer or a great rebounder. In fact, he was constantly underfoot on the court. More accurately, he was on our feet. Before there were Nikes or Reeboks, Converse Chuck Taylor All Stars was the brand. It was the most popular basketball shoe of my high school generation.

Back then, when you made the varsity team, you just had to get a pair of Chuck Taylor high-tops. All the players that I admired in high school, college, and the pros were... see more

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About the Author

Stedman Graham
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Stedman Graham

Stedman Graham is chairman and CEO of S. Graham and Associates, a management and marketing consulting firm based in Chicago. He is the author of ten books, including two New York Times bestsellers. Graham lectures and conducts seminars for businesses and organizations around the country. He is a former adjunct professor at Kellogg Graduate School of Management at Northwestern University, and is currently a visiting professor at several other universities. Active in philanthropy and community work, he is on the international board of Junior Achievement, is founder of Athletes Against Drugs, and is a member of the Economic Club of Chicago.

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