Business Think

Business Think

Over fifty percent of all business decisions fail; eighty-two percent of businesses go under before their tenth anniversary and eight out of ten new products fail. In direct contrast, research also shows that ninety-one percent of all businesspeople are as confident as ever in making decisions. Decision confidence is up. Success is down. While we are an inventive, entrepreneurial society, an innovation explosion has also been marked by business implosion.

To improve the odds for success, the authors of businessThink deliver a revolutionary new method that bridges the monumental gap between the results businesspeople want and the failure they often get. The rules of businessThink provide tomorrow's leaders with the ability to create effective solutions and take themselves and their companies into the zone of optimum performance. businessThink transforms "workers" into businesspeople with provocative, powerful new rules that will help you:


  • Make winning strategic business decisions
  • Have colleagues trust your judgment and leadership
  • Leverage and utilize your talents
  • Become highly influential and relevant
  • Create business value


With rules like "Check Your Ego at the Door," "Move Off the Solution," "Create Curiosity," and "Get Evidence," businessThink goes where other business books are afraid to go and promises to significantly increase results by delivering hard-core business thinking and fusing it with high intuition and emotional intelligence to get it right -- no matter what!
  • Simon & Schuster Audio | 
  • ISBN 9781442350861 | 
  • January 2012

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About the Author

David Marcum
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David Marcum

David Marcum and Steven Smith travel the world teaching people to utilize the corporate asset of ego and limit its liabilities. With decades of experience and degrees in management and psychology, they¹ve worked with organizations including Microsoft, Accenture, the U.S. Air Force, General Electric, Disney, and State Farm. Their work has been published in eighteen languages in more than forty countries.

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