Product Details
Free Press, June 1998
Hardcover, 592 pages
ISBN-10: 0684841460
ISBN-13: 9780684841465
Description
Winner of the Academy of Management's George R. TerryBook Award for Outstanding Contribution to theAdvancement of Knowledge in the Field of Management
Financial TimesThe most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
Philip KotlerS.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern UniversityMichael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now define the "how" in Competitive Advantage.
NewsdayA sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington PostA brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics ReviewA superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.
Michael E. Porter's Books
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