A Smooth-Running, Low Mileage, Best-Priced American Adventure
California Dreaming is part personal journey, part classic American adventure. It charts Donegan's career as an "asphalt warrior," from multiple rejections ("Get away from me, sleazeball!") to his pursuit of the Oscar of the used-car business: the Salesman of the Month Award. You'll find yourself rooting for him every step of the way.
Read an Excerpt
A professional never sells anyone anything. He gets people happily involved.
I know this instinctively now but there was a time when such a self-evident truth of salesmanship would never have occurred to me. I read it first in a book I bought at a flea market for ten pence, How to Master the Art of Selling, by Tom Hopkins. I was trying to bridge the cultural chasm between the Velvet Underground-loving, Wim Wenders-worshiping, sixteen-year-old me and my stepfather, George, a double-glazing salesman with a forty-a-day habit.
Don't get the wrong impression. I loved George. He was a decent man -- still is, come... see more