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Call of the Mall

Call of the Mall
Call of the Mall
The Geography of Shopping by the Author of Why We Buy  
By Paco Underhill
This edition: eBook, 240 pages
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Description

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

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Table of Contents
Tom Peters author of Re-imagine! Call of the Mall is a delightful romp through one of America's most socially telling and economically important phenomena. The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator. I didn't know how little I knew about this centerpiece of our culture.
Lauren Weisberger author of The Devil Wears Prada Call of the Mall explains why we shop 'til we drop
-- all in one spot.
John B. Menzer Executive Vice President and President/CEO, International Division, Wal-Mart Stores, Inc. A most amusing and unique view of the mall culture. A fascinating look at its customers, retailers, and mall developers. Once again, Paco Underhill has broken new ground with his thought provoking insights. Well done.
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