Product Details
Free Press, August 2007
Trade Paperback, 240 pages
ISBN-10: 1416573313
ISBN-13: 9781416573319
CONTENTS
1STREET PEOPLE
Know a lot about a little.
2THE LADY TAKES A SEAT
A risk-reward ratio is important, but so is an aggravation-satisfaction ratio.
3SAVING LOCKHEED
You make money by taking a stand and being right.
4I CAN GET IT FOR YOU DISCOUNT
Any significant change in business is an opportunity for new business.
5SUPERINTENDENT OF BAKING
A woman can be an S.O.B.
6A GUEST AT THE GRAND OLD PARTY
Lead, follow or get the hell out of the way.
7RATE WAR IS HELL
Make the customer whole.
8STAND BY TO CRASH
If the client goes under, you're the senior partner.
9BILLIONAIRE FOR A DAY
If you're not willing to accept the worst that can happen, don't do it.
10LEAPS AND BOUNDS
Giving back is more than an obligation, it's a privilege.
Afterword: Must Greed Be the Creed?
Acknowledgments
Index