Chapter 1The psychology of mixing drinksBefore you set out to make a cocktail, you should ask yourself several questions:1. Who is the person that I am making this cocktail for?
It's just like the recipe for success in any business: you have to know your customer. You have to take into account what gender they are, and what age. Young people have less drinking experience than, let's say, the over-30s. (The over-30s, with their reasonable amount of drinking experience, seem to have been on a constant quest for the drier, more simple cocktail: the ultimate is perhaps the Platinum Bullet....
The Bar Hemingway is probably one of the most important bars in the world today. Forbes Digital Tool
Internet magazine cited it as 'The World's Greatest Bar, 1998' and its Head Bartender as 'The World's Greatest Bartender'. The author was to be cited in 2001 again by Forbes
as the Greatest Bartender in the World. In 1983 I had obtained the title of No.2 in the world (Martini Grand Prix World Cocktail Competition) for my knowledge in cocktails and alcohols, and had coveted the premier position ever since. Le Figaro
newspaper cited the Head Bartender as one of the 20 most creative people in France, comparing...