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Color Smart

Color Smart

How to Use Color to Enhance Your Business and Personal Life

Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?
Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:
  • How to identify and make the most of your own color profile -- are you Color Forward®, Color Prudent®, or Color Loyal®?
  • Our unconscious reactions to color
  • What colors to use for business presentations to create enthusiasm for your ideas
  • How to use color to sell a house at the best price
  • Where the most "in" colors of the moment really come from
Choose a format:
  • Gallery Books | 
  • 176 pages | 
  • ISBN 9780671034597 | 
  • July 2000
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List Price $15.95
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Read an Excerpt

Chapter One: Becoming Color Smart

Understanding Color Profiles

I've been a marketing consultant for over twenty years. When I started helping my clients to use color in their products I knew very little, but I made a lot of assumptions:

  1. Fashionable (new) colors are first tried by the rich and by young, urban professionals.
  2. From them the colors trickle down to the rest of us.
  3. New colors are determined by a few powerful designers somewhere -- maybe Paris -- and the rest of us are forced to follow along.
  4. Blue is the most popular color.

Well, I wasn't wrong... see more

About the Authors



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