Chapter One: Becoming Color SmartUnderstanding Color Profiles
I've been a marketing consultant for over twenty years. When I started helping my clients to use color in their products I knew very little, but I made a lot of assumptions:
- Fashionable (new) colors are first tried by the rich and by young, urban professionals.
- From them the colors trickle down to the rest of us.
- New colors are determined by a few powerful designers somewhere -- maybe Paris -- and the rest of us are forced to follow along.
- Blue is the most popular color.
Well, I wasn't wrong...