Chapter 1The Changing Nature of Human Communication"Technological change has placed communication in the front lines of a social revolution."
William Paisley, 1985
The word technology
comes from the Latin root texere,
to weave or to construct. So technology should not be limited just to the use of machines, although this narrower meaning is often implied in everyday speech. Technology
is a design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome (Rogers, 1983, p. 12). A technology usually has both a...