Competing On Internet Time
Lessons From Netscape and Its Battle With Microsoft
With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.
Read an Excerpt
Occasionally, the world experiences a technological revolution that changes the way people live and interact. Ancient peoples experienced the emergence of agriculture, irrigation, and civil engineering. These developments led to the creation of cities and urban culture. Medieval peoples experienced the invention of the printing press. This technology gradually made books, magazines, newspapers, and the printed word -- information -- ubiquitous. Early modern Europeans championed the Industrial Revolution and new fields of science and engineering. New inventions, such as... see more
Reading Group Guide
1. What do Cusumano and Yoffie mean by the term "Internet time?" Is Internet time, as they explain it, affecting competition in your industry?
2. What are some of the lessons learned from Competing On Internet Time about how to ramp up a new company or business quickly, especially using the technology of the Internet?
3. What do the authors mean by the term "Judo strategy?" When might this approach to competition be useful? How would you apply Judo techniques in your industry?
4. What are the key elements that characterized Netscape's approach to product design? How broadly applicable are these concepts?
5. What are the key elements that characterized Netscape's approach to product development? How broadly applicable are these concepts that the authors associate with the "synchronize-and-stabilize" process?
6. What should companies not do when competing in ultra-fast-paced markets? see more