• Solid backlist titles: The books in hardcover have netted 150,000 total, and each continues to net approximately ten thousand per year..

• Updated package: Magnolia Bakery Cookbook and More from Magnolia are integrated into a new format (paperback with flaps) that includes a fresh design, a new introduction, and a new cover..

• Nationally recognized brand: The bakery, which made a memorable appearance on Sex and the City , was sold in 2007 and there are now three New York City locations, all of which regularly have lines that stretch out the door and down the block..