New from Simon & Schuster

The First Bad Man by Miranda July
The 5 Choices by Kory Kogon, Adam Merrill and Leena Rinne
All the Light We Cannot See by Anthony Doerr
Women, Food, and Desire by Alexandra Jamieson
The Rosie Effect by Graeme Simsion
After We Fell by Anna Todd
Corporate Imagination Plus

Corporate Imagination Plus

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.
Choose a format:
  • Free Press | 
  • 328 pages | 
  • ISBN 9780743205498 | 
  • March 2000
Add to Cart
List Price $21.95
In Stock: Usually ships within 1 business day

About the Author

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!