The Creator's Code

The Creator's Code

The Six Essential Skills of Extraordinary Entrepreneurs

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard’s Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you’re an innovative manager or an aspiring entrepreneur.

How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.

Wilkinson conducted rigorous, lengthy interviews with today’s most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that “people are too self-limiting,” reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls “Ramen Profitability,” explains Stella & Dot founder Jessica Herrin’s dictum that “there are no jobs on the unicorn farm,” and shows how “Maryland’s sweatiest football player,” Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand. The men and women you’ll meet in this book prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.
Choose a format:
  • Simon & Schuster | 
  • 256 pages | 
  • ISBN 9781451666052 | 
  • February 2015
List Price $27.00
Ships on or around February 17, 2015

About the Author

Amy Wilkinson
Photograph by Kate Williams

Amy Wilkinson

Amy Wilkinson is a senior fellow at Harvard University’s Center for Business and Government and a public policy scholar at the Woodrow Wilson International Center for Scholars. She has served as a White House Fellow and senior policy advisor in the Office of the US Trade Representative and has worked in consulting at McKinsey & Company and in investment banking at JP Morgan. She holds a BA in Political Science and English, an MA in Sociology, and an MBA from Stanford University. She lives in Washington, DC. You can read more at AmyMWilkinson.com.

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