Product Details
Free Press, November 2004
Hardcover, 208 pages
ISBN-10: 0743270282
ISBN-13: 9780743270281
Contents
Part I: The Do-Over
1 Yum! Meets the One Minute Manager
2 A Brief History of Yum! Brands
Part II: How to Build a Customer-Focused Company the Right Way
The Four Steps
3 Step One: Set Your Sights on the Right Target
4 Step Two: Treat Your Customers the Right Way
5 Step Three: Treat Your People the Right Way
Get the Right People on the Team: Recruiting and Hiring
Give People the Right Start: Training and Development
Give People the Right Help: Performance Management
Get People Wired In: Developing the Right Systems and Processes
Get People Inspired: Creating a Recognition Culture
Give People Opportunities To Grow: Career Planning the Right Way
6 Step Four: Have the Right Kind of Leadership
Part III: Next Steps
7 The High Hurdle: Cracking the Code on Customer Mania
8 It's Your Choice: The Yum! Door or the Dumb Door?
Acknowledgments