Discussion Questions to Accompany The Customer Marketing Method
1. How can we boost your revenues 10% and up to 100% -- without increasing marketing and sales budgets? 2. How can we measure, manage and improve:
* customer profitability and ROI on marketing and sales. * customer purchasing behavior and loyalty. * Customer satisfaction and willingness to buy even more from you.
3. How can we measure, manage and improve the customer orientation of:
* managers and staff across the board. * customer information systems. * communications with our customer. 4. How can we stimulate closer co-operation and synergy among the marketing, sales and service departments? 5. How can we use the Internet to get new customers, improve relationships with your current customers; and defend your self against web-based competitors? 6. How can we increase the chances of success in implementing Customer Relationship Management?