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The Death of Cool

The Death of Cool

From Teenage Rebellion to the Hangover of Adulthood

Gavin McInnes is more than just a rude lunatic who keeps getting beat up. He is an icon who personifies irreverence for an entire generation. This is his story, or, rather, stories—lots of them, and all gut-punchingly hilarious, from that first far reach into a girl’s tight jeans to turning forty with a cataclysmic party. In between you’ll read about acid trips, threesomes, Nazi skinheads, his band Anal Chinook (Inuit for “warm wind”), Martians in northern Canada, throwing pedophiles in jail, dinner with the Clash, what happens when you crash Bill Maher’s show wasted, and the true story of Vice magazine. A gifted writer and a born storyteller, McInnes has lived his life without apology. Learn from it.
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  • Scribner | 
  • 288 pages | 
  • ISBN 9781451614183 | 
  • July 2013
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Read an Excerpt

Zapped by Space Guns into a Shit Hole on Acid (1985)

I would never do acid in New York City—it’s too dirty and claustrophobic—but when you’re stuck way out in Buttfuck, Ontario, it’s your only escape.

First, let me tell you how Buttfuck this place was. Canadian developers back then were busy creating cookie-cutter housing communities in the middle of nowhere. They had slogans such as “Tomorrow’s city … today” and names such as New Granada and Bridlewood. They were far from the city and had no drugs, bars, gangs, sluts, or crime—just trees, houses, and the local... see more

About the Author

Gavin McInnes
Photo by Rob Gilbert

Gavin McInnes

Gavin McInnes is a prankster, provocateur, comedian, and creator of contemporary, alternative pop culture. He established an underground Montreal newspaper, which he grew into Vice Magazine Publishing Inc., an international megabrand that still defines cool for “the kids today.” He is the author of The Vice Guide to Sex, Drugs and Rock & Roll; DOs & DON’Ts; DOs & DON’Ts 2; and Street Boners, which is based on his new website Today McInnes lives with his wife and two kids in New York City, writes for television, and makes viral comedy videos for any corporate sponsors that don’t mind fart jokes.




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