Product Details
Simon & Schuster, March 1995
Trade Paperback, 288 pages
ISBN-10: 0684800500
ISBN-13: 9780684800509
Contents
Introduction The first Rule of War and Business
1 Making a Statement: The Last Shall Be First
2 Start Here: The Will to Win
3 Leadership: Passion and Premeditation
4 Breakthrough: High Fives in Six Months
5 Team Building: All In, All-out
6 Communications: Listen Up
7 Top Ten Tips: And Ten More
8 Power Surge: Creating Energy and Electricity
9 The Customer: "No" Is a Four-Letter Word
10 The Bonus and the Bell curve: Surveying Customer and Employee Satisfaction
11 The Night Before Christmas: Even Santa Has to Ask for the Sale
12 Fine-tuning: Hiring, Firing, and Finessing
13 Cold Comfort and a Hot Product: No Surrender, No Retreat
14 Bell Ringers: Self-Conceit and Self-Destruction (Almost)
15 Tough Love: A Letter Home