Donald Trump

Donald Trump

Master Apprentice

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On the hugely successful hit reality TV show The Apprentice, Donald Trump tells his contenders that location and pricing are supremely significant. But in his own life, there have been other maxims: Do whatever it takes to win. Don't spare the chutzpah. Always use the superlative. Make everything into an advertisement for yourself. Whatever happens, always claim victory. Following these personal commandments, he has turned bragging, self-inflation, and showing off into competitive advantages that have brought him national and international renown.

In Donald Trump: Master Apprentice, best-selling author Gwenda Blair recounts a true-life history with more twists and turns than any television producer could possibly imagine. Towering skyscrapers and glittering casinos, a luxury airline and a football-field-size yacht, steamy affairs and bitter lawsuits, near bankruptcy and stormy feuds -- all this and more are part of the life of Trump.

An adaptation and update of her definitive biography, The Trumps, this new book provides fresh material on Donald Trump's brushes with bankruptcy, mammoth construction projects, and ever-expanding place in American life. Drawing on recent interviews with the celebrated real estate magnate, his associates, his rivals, and contestants from his television show, Blair offers new insight into the man who seems to have it all. For the first time, we also get a glimpse of the person who will ultimately decide the fate of the Trump brand: Donald Trump, Jr., the real-life apprentice who hopes to put his own imprint on his father's empire.
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  • Simon & Schuster | 
  • 320 pages | 
  • ISBN 9781416546542 | 
  • October 2007
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Read an Excerpt

DONALD TRUMP: MASTER APPRENTICE

On a warm fall afternoon, the world's most famous businessman sat next to a pile of 12-inch-tall male dolls. If this were somewhere other than New York City - the South American jungle, say, or ancient China - they might have been mud-and-twig fetishes designed to ward off evil or ceramic objects destined to accompany him into the afterlife. But it was Times Square in September 2004, and Donald Trump was launching a sales campaign at Toys R Us for a plastic action figure modeled in his likeness - more or less. Laser technology had provided the billionaire's pursed mouth and bushy eyebrows, but a shoe-polish brown... see more
CHAPTER 23: THE LEGACY

Donald Trump's unrelenting focus on his own accomplishment alienated many people; others, drawn to winners, found his self-absorption appealing. No matter the occasion, he was always competing, always concentrating on how to make whatever he was doing seem bigger and better than what anyone else had ever done. When he lost, he would say he won; when he won, he would say he won more. He called such behavior "truthful hyperbole." Broker Ed Gordon labeled it "diarrhea of the mouth." Barbara Corcoran, founder and chairman of one of the largest residential real estate companies in Manhattan, may have put it best: "He's got a... see more

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