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Enlightened Leadership

Enlightened Leadership

Being able to change to keep pace with a rapidly changing world is the key to business success in the '90s. Enlightened Leadership is a practical, hands-on guide to breaking through the barriers to organizational change. Doug Krug and Ed Oakley show why most efforts at change fail -- and they provide leaders with proven methods for getting their people moving in the right direction.
The key lies in showing those who would be change agents how to capitalize on their organization's greatest asset: the under-utilized talent, expertise, and energy of its existing staff. The authors' program is based on maximizing the contributions of all employees -- by sharing information, decision-making, and planning with them -- creating a shared culture of organizational goals, strategies, and methods.
Managers and leaders at all levels -- from small business owners to corporate strategists -- can use Oakley and Krug's proven techniques, including planning, communication, and motivational tools, to support their employees in effecting the positive changes that will make the difference in achieving their organizations' bottom-line goals.
Choose a format:
  • Touchstone | 
  • 272 pages | 
  • ISBN 9780671866754 | 
  • July 1994
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Read an Excerpt

Chapter 1

GETTING RIGHT TO THE POINT

The significant problems we face today cannot be solved at the same level of thinking we were at when we created them.

Albert Einstein

The Challenge to Classical Change Efforts

If someone asked for your advice on a large investment they were considering and told you that the chances of it being successful were only 12% to 15%, what would you advise? How quickly would you want to put some of your own money into this "hot" opportunity? Probably not too quickly.

Yet, every day, business leaders -- who should know a bad investment when they see one --... see more

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