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Excerpts

Contents

Introduction

1. TOUGH SHIP
Pets.com • Webvan • Kozmo.com • Furniture.com

2. Solutions in search of a problem
eRegister.com • iHarvest.com • Third Voice • Wwwrrr.com • eMarker • Colo.com • Impresse • CalendarCentral.com • PopularPower.com • CapacityWeb.com • Refer.com • Iam.com • Mercata.com • BizBuyer.com • FooDoo.com

3. IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS
Fandom.com • FunBug.com • Vitessa.com • OnlineChoice.com • eFanShop.com • eLetter.com • Extreme Championship Wrestling

4. MESSY ENDINGS
SwapIt.com • FreeRide.com • ThemeStream.com • ExchangePath.com • CashWars.com • LogicTier • MySpace.com • CyberRebate.com • Desktop.com

5. QUIT WHILE YOU'RE AHEAD
Liquor.com • HeavenlyDoor.com • BuildNet.com • Zap.com • Wingspan Bank • Meals.com • Music.com • Express.com • Work.com • ToysRUs.com • Finance.com • Balducci.com • DailyRadar.com

6. AHEAD OF THEIR TIME? OR JUST STUPID?
Z.com • Wapit.com • MVP.com • GlobalMedia.com • MyBiz.com • Rx.com • Broadband Office • Hitplay Media • LipStream.com • Promptu • NetMorf • Urban Cool Network • MusicMaker.com • AntEye.com • Xuma.com

7. CONTENT WAS KING
Rivals.com • ContentVille.com • Next50.com • Hookt.com • LocalBusiness.com • eTown.com • IUMA.com • Voter.com • The Industry Standard

8. EVERYTHING THAT CAN BE DIGITAL, WILL BE -- BUT SHOULDN'T BE
Wine.com • Eppraisals.com • Art.com • CharitableWay.com • BeautyJungle.com • iMotors.com • Ingredients.com • Zoza.com

9. MICRO NICHE
ProcessTree.com • Send.com • Bidland.com • eHobbies.com • OfficeClick.com • PlanetRX.com

10. PARTY LIKE IT'S 1999
Urban Box Office • CarClub.com • eToys.com • CollegeHire.com • MarchFirst

11. GIVE IT AWAY NOW
eCircles.com • TheGlobe.com • eVoice.com • BitLocker.com • SixDegrees.com • Zelerate • FreeWorks.com

12. B2C2B2McD's
Zing.com • GreatEntertaining.com • Multitude.com • Bid.com

13. $100 SHOPPING SPREE IF YOU READ THIS CHAPTER!
Sticky Networks • Save.com • CyberGold.com • Dash.com • ePod.com • AllAdvantage.com

14. PORTALS TO NOWHERE
Go.com • QuePasa.com • Scape.com • HeadLight.com

15. IF IT AIN'T BROKE, FIX IT
FinancialPrinter.com • eLaw.com • Foodline.com • MetalSpectrum.com • Comro.com • HomeBytes.com • Zoho.com

16. I'VE NO FUCKING CLUE
Digiscents • Flooz.com • Mr. Swap • E Villa • PaperFly.com • Modo • Empori.com • Arzoo.com • PNV.com • Xigo.com • XFL • CampSix • Comedy World • iExchange.com • ShoppingList.com • ePods • ClickABid.com • QuestionExchange.com

SOURCES

ACKNOWLEDGMENTS

COMPANY INDEX