New from Simon & Schuster

The F***ing Epic Twitter Quest of @MayorEmanuel

The F***ing Epic Twitter Quest of @MayorEmanuel

Foreword by: Biz Stone
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Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age.

With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker.
When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few.
Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.
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  • Scribner | 
  • 256 pages | 
  • ISBN 9781451655186 | 
  • September 2011
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Read an Excerpt

The Epic
Rumors and Innuendo
Monday, September 27, 2010


fuck you right in your fucking face-hole. 09:52:09 PM

And so it began, late in the evening, as news organizations started publishing rumors that Rahm Emanuel would be leaving his position as President Obama’s chief of staff to throw his hat into the ring for Chicago’s mayoral race. It would be the first competitive race in 21 years, following the announcement by mayor-for-life Richard M. Daley that he would not seek another four years in office.

Someone tell those fuckwads at @politico to shut their fucking trap, or... see more

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