IntroductionTHE SOCIAL MEDIA GOLD RUSH
When the history of the early twenty-first century is written, will textbooks observe that Internet users spent billions of dollars on “virtual” animated online farm creatures during the worst economic slump since the Great Depression?
Much of history has been built on a series of gold rushes, not only for precious metals, but also for stocks, real estate, even tulips during the Dutch “tulip mania” of 1637. Could social media be the next big bubble? Is the rush to do business with Facebook, Twitter, and Zynga—the creators of the online farm...