New from Simon & Schuster

Nora Webster by Colm Toibin
Rebel Yell by S. C. Gwynne
The Innovators by Walter Isaacson
Rocks by Joe Perry
All the Light We Cannot See by Anthony Doerr
As You Wish by Cary Elwes and Joe Layden
Fast Shopper, Slow Store

Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consu

From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.
Choose a format:
  • Atria Books | 
  • 80 pages | 
  • ISBN 9781476718705 | 
  • September 2012
List Price $9.99
This title is temporarily out of stock, please check back soon.

More Books from this Author

Read more about this book

About the Author

Gary Schwartz
Dasha Schwartz

Gary Schwartz

Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.

BECOME A FAN

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!