Chapter OneANSWER: SOLVE YOUR BULGING BELLY
Absolutely fabulous: The craving for chiseled stomach muscles," blazed the front-page headline in USA Today
(May 21, 1996). Placed throughout this article were pictures of the rippling midsections of Sylvester Stallone, Jackie Joyner-Kersee, Janet Jackson, and a Calvin Klein underwear model.
"It used to be enough just to be thin," wrote Joe Urshel, the author of this cover story. "No more. Now you must have great abs."Understanding the Obsession
Why are Americans so obsessed with flat stomachs and muscular waists?
Much of this obsession has to do with the law of...