The Halo Effect
Chapter One How Little We Know
How little we know, how much to discover…
Who cares to define what chemistry this is?
Who cares, with your lips on mine, how ignorant bliss is?
“How Little We Know (How Little It Matters)” Words by Carolyn Leigh, music by Philip Springer, 1956
In January 2004, after a particularly disastrous holiday season, Lego, the Danish toy company, fired its chief operating officer. No one doubted that Poul Plougmann had to go. Miserable Christmas sales were the last straw at the...