Chapter 1WILBUR SCHRAMM AND THE FOUNDING OF COMMUNICATION STUDY
The difficulty in summing up a field like human communication is that it has no land that is exclusively its own. Communication is the fundamental social process.
On April 14, 1981, Wilbur Schramm returned from Honolulu, where he was living in retirement, to Iowa City, to give the Les Moeller Lecture at the School of Journalism and Mass Communication at the University of Iowa. It was a nostalgic visit. Schramm had first come to Iowa in 1930 to pursue his Ph.D. degree. In 1943 he had organized the first Ph.D. program in mass...