How I Raised Myself From Failure

How I Raised Myself From Failure

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A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:

• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale
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  • Touchstone | 
  • 192 pages | 
  • ISBN 9781439188637 | 
  • November 2009
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Read an Excerpt

Chapter 1

HOW ONE IDEA MULTIPLIED MY INCOME AND HAPPINESS

Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. That was back in 1007. I was playing for Johnstown, Pennsylvania, in the Tri-State League. I was young and ambitious -- wanted to get to the top -- and what happened? I was fired! My whole life might have been different if I hadn't gone to the manager and asked him why he fired me. In fact, I wouldn't have the rare privilege of writing this book if I hadn't asked him that question.

The manager said he fired me because I was lazy! Well, that was the... see more

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