Chapter 1Why 30 Seconds?
"If only he'd get to the point!"
"All right, she's got five minutes and out."
"I can't see him today. I haven't got time."
"Don't answer the phone. It might be Ellen. She talks forever."
"This is my first presentation to top management. I'd better be good and fast."
"What kind of memo is this? I haven't got time to read five pages."
"God, he talked for an hour, and I don't know what he said."
"If I get one chance to speak in the meeting, and I have to be brief, can I deliver my whole message?"
"How can I get my point across in a fifteen-minute...