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How to Get Your Point Across in 30 Seconds or Less

How to Get Your Point Across in 30 Seconds or Less

GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
  • Gallery Books | 
  • 128 pages | 
  • ISBN 9780671727529 | 
  • April 1990
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Chapter 1

Why 30 Seconds?

"If only he'd get to the point!"

"All right, she's got five minutes and out."

"I can't see him today. I haven't got time."

"Don't answer the phone. It might be Ellen. She talks forever."

"This is my first presentation to top management. I'd better be good and fast."

"What kind of memo is this? I haven't got time to read five pages."

"God, he talked for an hour, and I don't know what he said."

"If I get one chance to speak in the meeting, and I have to be brief, can I deliver my whole message?"

"How can I get my point across in a fifteen-minute... see more

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