New Foreword By Kathryn Rudie Harrigan 1995
Foreword for Cloth Edition By Ian C. Macmillian
INTRODUCTION
Part I: Hypercompetition and Escalation toward Perfect Competition in Four Arenas of Competition
1. How Firms Outmaneuver Competitors with Cost-Quality Advantages
2. How Firms Outmaneuver Competitors with Timing and Know-How Advantages
3. How Firms Outmaneuver Competitors that Have Built Strongholds Using Entry Barriers
4. How Firms Outmaneuver Competitors with Deep Pockets
Part II: Implications of Unsustainable Advantage: New Concepts of Competition and Competitive Strategy
5. The Nature of Hypercompetition: What It Is and Why It Happens
6. Applying the New 7-S's: New Analytical Tools to Seize the Initiative
CONCLUSION
ENDNOTES
INDEX