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Excerpts

Contents

Why I Wrote This Book

Introduction: Observations from the Front Lines

PART I: THE NEW COMPETITIVE REALITY

Chapter 1. The Emergence of HyperWars

Chapter 2. How the Internet Changes the Competitive Battleground

PART II. ELEVEN STRATEGIES FOR THRIVING IN A HYPERCOMPETITIVE WORLD

Strategy 1. Use the Internet as the World's Most Sophisticated Telephone

Strategy 2. Speed Is Everything

Strategy 3. Cut Costs and Increase Efficiency Using the Web

Strategy 4. A Great Product Today Requires Something More

Strategy 5. Get Personal

Strategy 6. Create the "Total Solution" for Your Customer

Strategy 7. Market Relentlessly

Strategy 8. The Magic in "Free"

Strategy 9. Business Plans Are More Essential than Ever

Strategy 10. Flexibility Is Key

Strategy 11. Never Stop Looking over Your Shoulder

PART III. TOWARD THE FUTURE: A PERSPECTIVE

PART IV. THE HYPERWARS AUDIT: IS YOUR BUSINESS READY FOR BATTLE?

Web Site Addresses of Selected Companies and Services

Index