Product Details
Fireside, December 2009
Trade Paperback, 272 pages
ISBN-10: 1439157278
ISBN-13: 9781439157275
Description
Some people can take risks - move abroad, switch careers, and give up everything to chase their dreams - with hardly a second thought. For others, looking before they leap is vital to making even simple decisions. In his first book, Nick Tasler, research and development director for cutting-edge think tank TalentSmart, turns conventional wisdom on its head by explaining that there are actually two factors that determine whether an individual will be impulsive or cautious. The first is genetic, and the second is Tasler's theory of Conditional Impulsivity, in which the gravity of a particular situation can trigger unusually risky responses from a cautious person.
More than just a book, The Impulse Factor provides a clear understanding of why we make the choices we do - and the tools to turn those decisions into something great.
"This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision making."
-- Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within
"Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy."
-- Seth Godin, author of Tribes
"This intriguing and highly readable analysis demonstrates how both groups ["risk managers" or "potential seekers"] can enhance their decision making and is enlivened by dramatic stories of innovators from St. Francis to Bill Gates and scientific reports on impulsiveness in different species and in hyperactive children. Tasler's pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading for anyone in the business world."
-- Publishers Weekly
Reliable Answers, December 4, 2008
...the phone down, it is silently drowning in a sea of dopamine. That's when impulse overpowers reason. Nick Tasler is the director of research and development for think tank and consultancy TalentSmart®. His new book, ',' reveals how a newly ...
