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The Impulse Factor
Why Some of Us Play It Safe and Others Risk It All  
By Nick Tasler
This edition: Trade Paperback, 272 pages
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Table of Contents
Table of Contents

Foreword

Introduction
THRILL RIDERS

CHAPTER ONE
ORIGIN OF SEEKERS: FROM CAVEMEN TO CAGE FIGHTERS

CHAPTER TWO
IMPULSIVITY'S HIDDEN SIDE: THE SECRET OF BEING DIRECTIONALLY CORRECT

CHAPTER THREE
EAT OR BE EATEN: WHAT POLITICIANS HAVE LEARNED FROM PRIMATES

CHAPTER FOUR
BUBBLOLOGY: THE PLAGUE OF THE $76,000 FLOWER

CHAPTER FIVE
COMMON SENSE OF OWNERSHIP

CHAPTER SIX
FACTORING YOU INTO YOUR DECISIONS

CHAPTER SEVEN
POTENTIAL SEEKERS: EXPLORING THE CONNECTION BETWEEN SINNERS, SAINTS, BARBIES, AND FARMERS

CHAPTER EIGHT
RISK MANAGERS: CONQUERING THE FEAR OF BIG CATS

CHAPTER NINE
STRIKING A BALANCE

Afterword
PUTTING BIG IDEAS TO THE TEST

Acknowledgments

Appendix A
TECHNICAL MANUAL FOR THE IMPULSE FACTOR TEST

Appendix B
WHO IS TALENTSMART?

Notes