In Our Prime
The Invention of Middle Age
Midlife has swung between serving as a symbol of power and influence and a metaphor for decline, yet the invention and history of this vital period of life have never before been fully told. Acclaimed New York Times reporter Patricia Cohen finally fills the gap with a book that provokes surprise, outrage, and delight. In Our Prime takes readers from turn-of-the-century factories that refused to hire middle-aged men to high-tech laboratories where researchers are unraveling the secrets of the middle-aged mind and body. She traces how midlife has been depicted in film, television, advertisements, and literature. Cohen exposes the myths of the midlife crisis and empty-nest syndrome and investigates antiaging treatments such as human growth hormones, estrogen, Viagra, Botox, and plastic surgery.
Exhilarating and empowering, In Our Prime will compel readers to reexamine a topic they think they already know.
Living in Your Prime at Middle Age
Videos related to this book
Read an Excerpt
The Prime Meridian
For the first time, middle-aged men and women are the largest, most influential, and richest segment in the country. Floating somewhere between 40 and 64, they constitute one-third of the population and control nearly seventy percent of its net worth. In booms and recessions, a trillion-dollar economy feeds and fuels their needs, whims, and desires. Better-educated and healthier than their predecessors, these early and late midlifers are happier, more productive, and more involved than any other age group. Women are part of the first generation to enter their 40s and 50s after the feminist... see more