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Inside Corporate Innovation

Inside Corporate Innovation

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The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and hierarchies and involving complex, sometimes protracted negotiation processes between individuals and corporate entities. Such negotiation processes, we believe, will be an increasingly pervasive aspect of corporate life and an important mechanism for facilitating the new integration of individualism and big business through corporate entrepreneurship.
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  • Free Press | 
  • 240 pages | 
  • ISBN 9780029043417 | 
  • August 1988
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Chapter 1

Internal Corporate Venturing

Innovation and Entrepreneurship in Established Firms


Major changes have taken place in American business during the last 20 years. Self-confidence based on a position of great prestige in the world economy, a sense of being the "best and the brightest," has given way to a position characterized by self-doubt and defensiveness. After World War II, and throughout the 1950s and 1960s, European and Japanese managers trooped dutifully to the United States to visit its corporations and business schools, in order to learn the secrets of success of American business. Many American... see more

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