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The Press Conference

In response to the attention that the Leadership Pill was receiving, the director of public relations at Leadership Pill Industries called an official press conference. The event was simulcast live on national television and the Internet.

Questions and comments were fielded from a broad panel of curious experts, management gurus, and survivors of failed organizations.

"Can you guarantee that the Leadership Pill really works?" asked an analyst from the International Leadership Consortium.

"Of course," replied LPI's director of PR, who had earned her stripes in corporate communications. "Pre-trials with the Leadership Pill have been convincing enough for us to offer a money-back return policy," she said, smiling.

The CEO of the Workplace Affairs Bureau spoke up. "What is actually in this Leadership Pill?"

"What I can tell you is that the Leadership Pill contains extracts from the lessons of results-oriented leaders like Patton, Napoleon, and Attila the Hun," revealed the director of PR. "It's a powerful combination of ingredients."

Steve Cheney from the Association of Managers asked, "What is the recommended dosage for newly promoted supervisors? Are there any health risks, and is the Leadership Pill FDA approved?"

"Steve, the Leadership Pill is completely safe," replied the director of PR reassuringly. "It will be available over the counter or direct through LPI's website at leadership-pill.com."

Motioning to hold all questions for a moment, the director of PR pulled out a container of Leadership Pills from her briefcase.

"Now, if the cameras can zoom in for a close-up on the back of this pill bottle, our viewing audience will be able to see the dosage instructions. For those of you here today, please have a look at the flat-screen monitor to my left."

DOSAGE INSTRUCTIONS:

Take two Leadership Pills every six house. Newly promoted leaders should double teir dosage for the first 90 days.

If leadership ability is not improved, seek the advice of a human resources professional.

Taking the Leadership Pill with more than three caffeinated beverages per day may result in workaholism.

If recently laid off or have accepted an early retirement package, refrain from using this product to prevent passive-aggressive leadership behavior.

For more info, contact LPI at www.leadership-pill.com.

The editor of the Leadership Daily Voice, taking scrupulous notes, finally posed the big question still on everyone's mind: "So how does it work? What happens when you actually take the Leadership Pill?"

"The Leadership Pill enhances your ability to lead," explained the director of PR. "When you take the Leadership Pill, you become more task-focused and action-oriented. Your ability to direct others and get results increases. Ultimately, the Leadership Pill works fast, putting you in control as a leader. There's nothing quite like it."

"That's amazing," remarked the editor.

"Indeed it is," agreed the director of PR. "But it's not a magical quick fix. According to the data we have collected, the Leadership Pill jump-starts the leadership center in your brain by stimulating its natural chemistry. Think of it this way: one dosage and the leadership lightbulb goes on. You get the job done in less time, take pleasure in meeting tight deadlines, and easily outperform the competition. Essentially, you become a leadership superhero."

"That is amazing!" echoed Bobbi Cassidy from the Leadership Assessment Association. "So how long does the effect of the Leadership Pill last?"

"That depends on the individual. We'll know a lot more as time goes on. One thing is for sure, though," said the director of PR as she paused for effect. "The Leadership Pill has the potential to become the first wonder drug for corporate America."

Copyright © 2003 by The Blanchard Family Partnership and People First Group Holdings, LLC