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Excerpts

The Surge

The buzz following the press conference ignited a wave of new excitement about the Leadership Pill. Quantity orders flooded into LPI. Throughout every sector of industry, the initial interest in the Leadership Pill was overwhelming.

In just one week, the leadership-pill.com website received over seven million hits. Early statistics showed that the pill was already selling better than Viagra.

Shortly thereafter, Leadership Pill Industries unveiled its new slogan: The Leadership Pill -- When You've Got the Need to Lead.

LPI's multitiered advertising campaign caught the attention of diverse audiences. Global distributors lined up to obtain Leadership Pill licensing rights. Industry consortiums were created in an effort to secure volume pricing.

Independent consultants, in a similar move, formed LPOs -- Leadership Pill Organizations -- to gain leveraging power. Mega-marketing conglomerates stepped forward to forge strategic partnerships with LPI.

The Leadership Pill caught on like wildfire. A national poll revealed that 87 percent of all managers favored the use of the Leadership Pill.

Even in government agencies, where skeptics had anticipated limited market penetration, the Leadership Pill was making a big splash.

Testimonials from satisfied customers were posted daily on the leadership-pill.com website:

"Looking back, I spent most of my time as a leader just trying to get by and survive. The Leadership Pill changed all of that. Now instead of reacting, I take initiative. I make decisions with confidence. Thanks, LPI."

Jill -- Minneapolis, Minnesota
VP of Operations, Astor Pharmaceuticals

"I just got promoted to team leader and have hit the ground running. The Leadership Pill is a real lifesaver."

Rob -- New York City, New York
Metro Service Team Leader, JLC Wireless

"It's hard to imagine life before the Leadership Pill. How did we ever get by without it?"

Terry -- Denver, Colorado
Director of Sales, Powder Basin Ski Resort

Within months, Leadership Pill Industries went public and a professional management team was hired to oversee the landmark growth. Leadership-pill.com became a focal point not only for product sales but also for information on Leadership Pill videos, books on tape, and self-help publications.

The momentum was contagious. Leadership Pill product innovations hit the market in rapid succession: custom-colored pills, gel caplets, and even an extended dosage formula for busy leaders.

Cottage industries sprang up everywhere -- Leadership Pill workshops, support groups, and advisory councils. Consultants seized the opportunity to make High Performance Pill initiatives a top priority for their clients. Soon Leadership Pill awareness programs were under way in virtually every major company.

Meanwhile, the founders of Leadership Pill Industries cashed in the majority of their stock options, as did dozens of LPI employees who had been there from the start. Wall Street pundits labeled them "pillionaires," while analysts questioned whether the heavy sell-off was an omen of things to come.

But sales of the Leadership Pill remained strong. For the moment, LPI's future looked brighter than ever.

Copyright © 2003 by The Blanchard Family Partnership and People First Group Holdings, LLC