The Little Blue Book

The Little Blue Book

The Essential Guide to Thinking and Talking Democratic

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“The essential handbook for thinking and talking Democratic—must reading not only for every Democrat but for every responsible citizen” (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage).

Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
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  • Free Press | 
  • 160 pages | 
  • ISBN 9781476700014 | 
  • June 2012
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INTRODUCTION

The Importance of Moral Frames

The central issue of our time is what kind of country America is and ought to be, that is, what system of values should govern us. First, we must understand that all politics is moral: every political leader says to us that we should do what he or she recommends because it’s right, not because it’s wrong or doesn’t matter. And today our politics is governed by two very different views of what is right and wrong.

The progressive view, mostly in the Democratic Party, is that democracy depends on citizens caring about each other and... see more

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