This is a book for people interested in entrepreneurship.
But that's not specific enough. If you look at the magazine stands, or tune in to CNBC, or visit either your local neighborhood bookstore or your favorite business-related Web site, everybody is interested in entrepreneurship.
So, let me be more specific. This is a book for people who want to start or buy a business and who want to run that business in a way that generates relatively high rewards with relatively low risks. It's a book for people who already own a small business, and want to push that business up to the next level of success. To some...