MBA Fundamentals Strategy

MBA Fundamentals Strategy

Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.

In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you’ll need to put your department or business on the right track for growth.
  • Kaplan Publishing | 
  • 336 pages | 
  • ISBN 9781427797537 | 
  • January 2009

About the Authors