Chapter 1THE INDUSTRY OF INDUSTRIES IN TRANSITION
Forty years ago Peter Drucker dubbed it "the industry of industries." Today, automobile manufacturing is still the world's largest manufacturing activity, with nearly 50 million new vehicles produced each year.
Most of us own one, many of us own several, and, although we may be unaware of it, these cars and trucks are an important part of our everyday lives.
Yet the auto industry is even more important to us than it appears. Twice in this century it has changed our most fundamental ideas of how we make things. And how we make things dictates not only how we work...