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The Magic of Dialogue

The Magic of Dialogue
Transforming Conflict into Cooperation  
This edition: Trade Paperback, 240 pages
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In this groundbreaking work, famed social scientist and world-famous public opinion expert Daniel Yankelovich reinvents the ancient art of dialogue.

Successful managers have always known how to make decisions and mobilize coworkers. But as our businesses continue to expand, conversations and discussions just aren't enough to bring people and their different agendas together anymore. Dialogue, when properly practiced, will align people with a shared vision, and help them realize their full potential as individuals and as a team. Drawing on decades of research and using real life examples, The Magic of Dialogue outlines specific strategies for maneuvering in a wide range of situations and teaches managers, leaders, business people, and other professionals how to succeed in the new global economy, where more players participate in decision-making than ever before.

Daniel Goleman The New York Times Book Review The Magic of Dialogue [should be] mandatory reading [for] anyone who seeks to overcome mistrust and misunderstanding in resolving contentious issues.
Sol Price founder, Price Club I'm sorry this book wasn't available fifty years ago. Reading it is bound to improve your effectiveness as a manager as well as your personal relationships with your fellow men and women.
Craig Wynett general manager, Corporate New Ventures, Procter & Gamble [Yankelovich's] depth of insight and years of data on the deeper trends in human values make him an unlimited asset to anyone who seeks to serve consumers in every culture.
Bill MoyersI know of no one better equipped to help us talk to each other as citizens. Daniel Yankelovich is the best listener I know. Because he's been listening to America for so long now, he hears the hopes and fears, anxieties and aspirations that are often lost in anger, ambiguity, or haste. Here is the beginning of a true dialogue of democracy.
Robert A. Burnettformer Chairman and CEO, Meredith CorporationThis book is a must for thinkers
-- especially for thought leaders. No matter what kind of conflict is at issue, The Magic of Dialogue will bring resolution and closure. It is well written, easy to understand, easy to execute.
The Rev. Dr. Daniel Paul MatthewsRector, Trinity Church, Wall StreetDan Yankelovich has been our partner in a series of dialogues with Wall Street leaders. So I have seen the magic of dialogue firsthand and commend this book to anyone who is concerned about enhancing the quality of our civic discourse. It is both a practical how-to manual and a stimulating analysis of the prevailing paradigm of truth and wisdom in contemporary American culture.
Craig WynettGeneral Manager, Corporate New Ventures, Procter & GambleIn working to develop new products, I find Dan Yankelovich's concept of dialogue wonderfully useful and practical. His depth of insight and years of data on the deeper trends in human values make him an unlimited asset to anyone who seeks to serve consumers in every culture.
Charles M. LillisChairman and CEO, MediaOne GroupThe art of dialogue is becoming an indispensable management tool. This book shows ways of doing dialogue in a clear and cogent manner that managers will find invaluable.
T. George Harrisformer editor-in-chief, Harvard Business Review; edited Psychology Today and American HealthTo innovate in any field today, the most urgent need is for dialogue to connect the silos of the mind. Daniel Yankelovich's dialogue helps experts from different fields connect various disciplines and functional professions. It lets us work together to create new ideas and products rather than for each to rub the other's ego the wrong way.
Horace A. DeetsExecutive Director, AARPDan Yankelovich has already advanced our understanding of what shapes public policy and attitudes with his book Coming to Public Judgment. As the rest of us were wrestling with how the "working through" of an issue occurs, he has come to the rescue with The Magic of Dialogue. In it, he demonstrates how dialogue can facilitate the working through of an issue. Yankelovich not only describes the barriers to successful dialogue but also offers practical guidance on how to address the challenges posed when lack of skill or lack of will are present. His book is essential for people involved in business or public service.
Pierson M. (Sandy) Grieveformer chairman and CEO, Ecolab, Inc.; partner, Palladium Equity Partners, LLC; Chairman, Carlson School of Management Board of Overseers, University of MinnesotaIn this dynamic, global world where we have the war of the week, the trade negotiation of the week, the merger of the week, and the political crisis of the week, never has the need for dialogue been more apparent. The best managers and political leaders practice the kind of dialogue that Yankelovich describes in this easy-to-read and very informative book. Reading it will help them overcome conflicts and shape visions for the future that will win their followers full-hearted support.
Michael Schudsonprofessor, University of California at San Diego; author of The Good CitizenBoth practical and wise, this book distills Dan Yankelovich's vast experience into a set of guidelines and precepts, presented through vivid accounts of people encountering one another in talk. These are sometimes touching, funny and, yes, magical. Don't go into another meeting, any meeting, without having absorbed the counsel of this valuable book.
Sidney Harmanfounder and CEO, Harman International IndustriesThis book is really about a magic secret and that secret is dialogue.

Dialogue, as it is reviewed and revealed by Daniel Yankelovich, is facilitator and inspirator. It can generate a leap of faith or a leap of imagination, It can produce far more than any participant brought to the conversation and that is its genius.

No teacher, no member of government, no businessperson can afford not to read this marvelous little book with its big magic secret.

Sol Pricefounder, Price Club (age 83)I'm sorry this book wasn't available fifty years ago. Reading it is bound to improve your effectiveness as a manager as well as your personal relationships with your fellow men and women.